Midwich was appointed Tyrone Zagnoiev as its experience centre manager at Innovation House, its experience facility in Bracknell, UK.
In this new role, Zagnoiev will oversee the management and day-to-day operation of Innovation House, creating a space where customers can experience technology and build partnerships.
Zagnoiev will also lead marketing and event initiatives to improve the customer journey, highlighting innovations from Midwich’s UK and Ireland group partners to elevate the profile of both Innovation House and the Midwich brand.
Greg Bennett, general manager, Midwich, commented: "Tyrone’s appointment marks an exciting step forward for Innovation House. His focus on creating meaningful customer experiences will be instrumental in strengthening our relationships, building brand loyalty, and ensuring Innovation House continues to be a flagship destination for our partners and customers."