Microsoft erects six-story high Windows phone

Microsoft has built a six story high smart phone in New York City’s Herald Square to promote the launch of four new Windows phones.

The giant structure was about 150 times the size of a windows phone and about 18m high. The screen was made up of a number of giant displays that could be moved about to reveal stage space within in the structure.

See the time lapse video below to watch the structure being built.