SSE appoints James Baker as live sound specialist

SSE appoints James Baker as live sound specialist
SSE Audio, part of the Solotech UK Group, has hired James Baker as live sound specialist to support its UK Sales team.

Baker [pictued above], who has 25 years’ experience as a sound engineer, will work with SSE Audio and Manchester-based Wigwam’s live sound sales customers and help to develop marketing strategies to promote the companies’ live sound capabilities.

UK Group sales manager Ryan Thomas said: "We know that our core market for sales is the live production market, and we are looking to improve the service we give to our customers. James has hands-on experience using much of the kit in the live environment. This knowledge will be invaluable when advising customers on product selection."

Baker added: "I've worked as freelancer with SSE in the past, so I know the culture and their core values. I'm really looking forward to playing my role in the company's post-pandemic recovery and sharing some of my experience to help our customers."

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