Madison Square Garden London project to have “LED skin” and adaptive sound system

MSG London Sphere exterior

The Madison Square Garden Company (MSG) has submitted a planning application to the London Legacy Development Corporation (LLDC) for its music and entertainment venue, MSG Sphere.

Plans for the 4.7-acre arena complex have been in the open for over a year now and include programmable LED exterior “skin” and an adaptive sound system claimed to target individual seats.

Here at Inavate our guess is that that sound system will be from Holoplot. Back in September 2018, the company’s CEO Roman Sick told us the company had plans to develop its existing partnership with MSG as the company opens further venues including one in London. 

Other hints about technology included in the venue describe the largest, highest-resolution media display on earth.

The site under question was a coach park during the London 2012 Olympic Games and the venue would have a dimeter of 120 m and be 90m tall. It would seat 17,500 or up 21,500 with some standing space. 
MSG London Sphere interior