Siegfried Hermann has been appointed as Lightware’s vice president of business development in the EMEA region, with the aim of developing new business areas and implementing sales strategies.
Hermann joins Lightware with the aim of driving expansion of the brand into EMEA, devising new sales strategies and developing new business areas.
In previous roles, Hermann has seen success in leadership roles within the AV industry over the past 25 years, serving for almost 20 years with Crestron which included a six-year stint managing the DACH region with sales and personnel responsibility.
Szabolcs Turi, executive director, business development, Lightware, commented: “I am honoured to welcome Siegfried to our team at Lightware. Siegfried has a successful and proven track record in business development and will be instrumental to strengthen and build further our presence across the EMEA region and support Lightware’s continued growth globally.”