LG has sights on new UK markets

AUTHOR: Inavate

LG Electronics is targeting UK B2B and education sectors, signing Micro Peripherals as a distributor of its large format display range.

Micro P is a distributor of IT and technical products to the UK reseller market and LG hopes the new deal provide access to a new reseller database. Furthermore, the formation of Micro P’s dedicated education team is set to create exposure for LG’s large format displays within the education sector.

Warren Lewis, LG’s general manager of Business Solutions has worked with Micro P for many years and said he was “delighted” with the agreement. “We still provide the channel with a unique route to market but now with three official distribution partners – Midwich, Medium and now Micro P,” he said.