Visualisation brands Leyard and Planar have expanded their EMEA sales team with new hires covering the UK, Ireland and Germany.
Tony Patterson takes on the role of field sales manager and Hans Van Houdt will be the business development director EMEA and broadcast sales manager.
Patterson, who used to work for distributor Midwich, will manage Leyard and Planar’s sales efforts in the UK and Ireland. Van Houdt will focus on development and sales in broadcast for the UK and Germany.
Both new hires will be at IBC17 at the Planar and Leyard stand: 11C40. IBC will be held at the Amsterdam RAI, September 15 to 19, 2017.