From 9 April, Christian Pieretto will take on the role of managing director of Prase, succeeding Ennio Prase, who will continue to work within the company and the Midwich Group in the role of director of business development.
Pieretto (pictured above) brings experience in the AV sector, with knowledge of the Italian market and well-established skills in leadership, business development, and operational management. His appointment by the Prase Board represents a strategic decision to ensure operational continuity and consolidate the company’s growth over the coming years.
Ennio Prase, founder and long-standing leader of Prase, will now focus his attention on strategic business development at group level, supporting both Prase and other Midwich Group companies across Europe. In this role, he will continue to lead expansion projects, development opportunities, and cross-border collaborations.
“After many years at the operational helm of Prase, I believe this is the right moment to devote myself more fully to strategic business development at group level. Christian has the qualities, experience, and vision needed to lead Prase – Midwich Group into its next phase of growth. Working closely with him and with our entire team will give further momentum to the company,” said Ennio Prase.