Landsec has extended its long-term partnership with Ocean Outdoor which manages the Digital out of home (DOOH) contract for Piccadilly Lights in London.
Under the terms of the agreement, Ocean will continue to manage content for the world’s No 1 advertising DOOH screen well into the next decade, and work with Landsec to elevate The Venue which sits beneath the Piccadilly Lights screen.
One of the most visited, photographed and shared DOOH destinations in the world, a Piccadilly Lights campaign generates worldwide media attention and comment. Previous campaigns for global fashion and entertainment brands have also delivered upwards of 18 million organic impacts on multiple social channels (source: Pulsar).