Ascentae has announced a new distribution partnership with ReThink AV, providers of connectivity and switching products designed to simplify collaboration in meeting rooms, classrooms, and pro-AV environments.
The collaboration forms part of Ascentae’s wider strategy to bring Bring Your Own Meeting (BYOM) products to market, enabling organisations to create user-friendly, and future-ready collaborative spaces.
With a product range that includes USB-C and HDMI switchers, matrix systems, extenders, and smart accessories, ReThink delivers switching, hybrid-ready connectivity, and reliable performance. This allows teams to unlock the full potential of their environments, reducing complexity while enhancing productivity.
As organisations prepare for the forthcoming EU legislation mandating USB-C as the standard cable for all smartphones by December 2024 and laptops by April 2026, the need for AV systems to fully support USB-C has never been greater. For users, this standardisation means a single cable that “does it all”, carrying video, touch, power, camera, and audio, regardless of the screen brand or unified communications platform in use. ReThink’s product portfolio has been developed with this shift in mind, helping organisations future-proof their meeting spaces while dramatically simplifying the user experience.