Olivier Maynard takes on the role as executive director of strategic market development at L-Acoustics, expanding the recently established division’s ability to accelerate global growth.
The new strategic market development division will have Olivier Maynard as executive director, spearheading commercial innovation, developing new business models from concept to implementation throughout the organisation.
Maynard will work alongside the leadership team to integrate market development and new business models into the company’s long-term vision to connect people through shared sound experiences, reporting directly to L-Acoustics’ co-CEO, Laurent Vaissié.
Vaissié commented: "As our portfolio of source, system, and space premium audio solutions continues to expand into new markets, our long-term vision and clients’ success depends on a leadership team that has a deep understanding of the different vertical needs, as well as an ability to explain our value proposition to a wide range of stakeholders, from technical experts to creatives and decision makers.
“Welcoming Olivier to our business team and Executive Committee is a key part of this evolution. His unique background in digital transformation and business model innovation is exactly what we need to steer this new division. By integrating Strategic Market Development into our core executive group, we are ensuring that deep market intelligence and creative engagement remain at the heart of our collective decision-making, securing our leadership position for years to come."