Ligra DS has signed a distribution deal to supply K-array’s sister brand Kgear to the Italian market.
Kgear speakers and electronics target PA, congress, bar and auditorium applications and include array and subwoofer configurations, column and installation speakers.
Lorenzo De Poi, global sales and marketing manager at Kgear, said: “We see in Ligra DS a solid and authoritative reality, able to understand the values and high potential of the brand, as well as an ideal partner for the commercial development in the proAV and corporate channels.”
Gianluigi Cravedi, CEO of Ligra DS, added: “With the introduction of KGear in its catalogue, Ligra proudly enters the pro audio sector with a brand which has the technological background of K-array: this strengthens our position in a difficult market but it also represents a challenge.
“The competence of our product managers, coming from years of experience in the audio sector, leads us to take up this challenge with enthusiasm, to open the market to sectors such as rental for shows, touring, PA, installations in large and small environments and to strengthen our presence in congress areas, where column speakers take the stage.”