JCDecaux grows UK roadside digital portfolio

JCDecaux says it will double the size of its UK roadside digital portfolio to more than 30 sites after launching an initiative that includes flagship projects the A40 Spire and The M4 London Gateway.

Both roadside digital displays were unveiled on October 7, 2013 and from November 3, 2013 will be joined by new London digital locations The Holland Park Tower and newly digitised M4 Tower.

JCDecaux also plans to digitise London’s Old Street Roundabout in 2014 in the rebranded ‘Silicon Roundabout’ area comprising Old Street and Shoreditch.