Caudalie, the French skincare company, has revamped its landmark headquarters in Paris with an 8x2.5-metre INFiLED LED screen.
Installed in the building’s central auditorium, the new Studio Series LED display brings together employees, wellness clients and creative partners in a space designed to reflect the brand’s commitment to relaxation, creation and transformation.
Central to the new HQ is a multi-purpose auditorium for product launches, team training, collaborative events and brand activations. For Caudalie’s founders, the space needed to feel welcoming and refined, yet capable of delivering immersive visuals when required.
To realise this vision, Caudalie appointed integration specialist Videosonic, based north of the Paris city centre. Working closely with the client, Videosonic was tasked with specifying and installing a display that would offer visual performance without compromising the room’s aesthetic.
In a brand-led setting where packaging design, product visuals and marketing assets are central to storytelling, colour accuracy was non-negotiable. The LED installation needed to provide cinema-quality imagery, while blending seamlessly into the environment when not in use.
Photo Credit: Caudalie