Immersive audio specialist Areal has appointed Amptec as the official distributor for its pro audio portfolio in the Benelux region.
The announcement follows Areal’s international debut at ISE 2026, where the company showcased its practical approach to immersive audio workflows, highlighted by its newly released Upmix Engine professional upmixer.
Areal is a Belgian manufacturer focused on developing hardware and software to make immersive audio usable in real-world environments. Its Upmix Engine was developed to address a recurring live production challenge: how to activate immersive loudspeaker systems when incoming content remains stereo. The commercial launch follows more than five years of R&D and field deployment at several editions of Tomorrowland festival, where the technology ultimately operated across nine stages in 2025.
Amptec is an established professional audio distributor and system integrator in the Benelux region, representing premium brands across live entertainment, studio, broadcast and corporate markets. Within Amptec’s portfolio, the Upmix Engine strengthens support for customers transitioning toward immersive deployments, from festivals and touring systems to venues, corporate environments and broadcast applications.
The appointment of Amptec marks the beginning of a structured European distribution rollout for Areal.
Further distribution announcements will follow throughout 2026 as the company builds a selective international partner network focused on innovation, technical credibility and quality of service.