Hyundai VR centre uses Analog Way display processing to transform automotive design

Hyundai VR centre uses Analog Way display processing to transform automotive design
Hyundai has built a state-of-the-art VR design centre in Germany with visuals powered by an Analog Way presentation system and videowall processor.

The Hyundai Motor Europe Technical Center (HMETC) in Rüsselsheim is using an Analog Way Aquilon C+ fully modular and scalable 4K/8K system.

Part of the Hyundai Motor Group, one of the world’s five biggest automakers, HMETC is using the latest VR technology to transform car design and optimise workflow and interactivity. With Hyundai headquarters 10,000km away in Korea and in the USA, VR is a vital tool. The centre features a 20m x 22m VR studio where up to ten designers can walk around in real-time and experience virtually the interior and exterior design of future vehicles.

Analog Way partnered with Viscon, a specialist in high-end visualisation, VR and simulation. Manuel Kirchesch, senior project manager for Viscon, acted as consultant for the VR design department during the project’s early phase in 2019-2020. He was also responsible for the technical selection of hardware and complete project management and supervision during installation.

Kirchesch was challenged by the complex arrangement of different hardware and technology and their seamless integration in the VR space. He said: “We were setting up the most modern and most intuitive VR design studio with cutting-edge technology available today.

“The Aquilon C+ is the real heart of the system: It combines all sources and targets of the video/audio signal management and was chosen because it features the highest bandwidth and canvas available in the market.” Kirchesch himself was involved in early feature request development of the Aquilon series.

The VR studio is equipped with Samsung’s latest generation of The Wall LED screen with native 8K resolution and a pixel pitch of 0.84mm. Three10 X software creates presentations and visualisation experiences.

Optitrack provided the massive 46-camera tracking system. Power distribution is handled by custom hardware called EcoProtect//The PowerMaster, developed and manufactured by Viscon.



Most Viewed