Netgear has announced that it has joined the OpenAV.Cloud initiative, aiming to drive cloud-managed AV infrastructure through software-defined infrastructure systems.
The announcement aims to address challenges in traditional AV deployments, such as complex commissioning processes, walled vendor ecosystems and on-site maintenance as well as management requirements for distributed installations.
Netgear’s cloud-first approach, such as its Engage Controller platform can be integrated with OpenAV.Cloud’s API-driven framework, with managed networks becoming part of a larger ecosystem where devices and services from partner vendors can communicate securely.
Richard Jonker, vice president of marketing and business development, Netgear Enterprise, commented: "The professional AV industry stands at an inflection point. After decades of hardware-centric, proprietary systems that required specialised expertise to deploy and maintain, we're witnessing a fundamental shift toward cloud-managed, software-defined infrastructure.
"The future of AV cannot be built by any single vendor," Jonker said. "Today's customers demand solutions that 'just work' regardless of brand, especially as AV systems become more IP-centric and cloud-integrated."