Grass Valley appoints new VP of digital media

Grass Valley has appointed Alex Holtz as VP of Digital Media Solutions. He joins the company with more than 30 years’ experience in control room automation, live and on-demand web and mobile multi platform production, publishing and distribution systems and camera robotic system solutions for both the broadcast and professional A/V industry.

Mike Cronk, senior VP of marketing, said: “Alex has made significant contributions as the general manager of our Integrated Production Solutions (IPS) product line, where he was responsible for Ignite, MediaFUSE, and HDC Camera Systems product lines for live news production systems, internet streaming & mobile applications and camera robotic systems. In addition, he’s been recognized with several patents for his innovative technology.”

Before joining Grass Valley in 2004, Holtz held various product management and engineering positions with ParkerVision, Parker Electronics, and Westinghouse. During this time he was named lead inventor of “Realtime Video Production System and Method” and “Method, System and Computer Program Product for Producing and Distributing Enhanced Media Downstreams.” He holds a total of nine patents in these areas, with additional filings pending. These are the initial core patents for control room automation and multi-distribution for web and mobile and the same technology that was awarded a 2012 EMMY from The National Academy of Television Arts & Sciences.