Genelec appoints APEX for Belgium and Luxembourg

Genelec has appointed APEX as a distributor in Belgium and Luxembourg in an effort to further penetrate the professional audio market.

“We are delighted to welcome the Apex to our distribution network,” said Jarmo Masko, area sales manager at Genelec. “[Apex] have an excellent track record in all these markets and understand the demands of working in Belgium where the language and cultural differences can make it difficult for an outsider to penetrate.”

Apex is located close to Beringen-Paal, with transport links to both Brussels and Antwerp. It was established 20 years ago and is a specialist distributor of pro audio equipment for PA, studio and broadcast.

“Genelec fits perfectly into our company portfolio,” said Paulvan Hees, MD of Apex.