Spark, held at ISE, will expand for the 2027 show, bringing together end users, creators, and production specialists together from across sectors.
First launched at ISE in 2026, Spark is envisioned at an event designed to connect the creative and production communities that shape the future of content and immersive experiences.
At the 2026 event, creators, brands, broadcasters, agencies, in-house teams, and production innovators came together to explore creative practices and explore how modern content is designed and produced across live, filmed, and immersive experiences.
The 2027 Spark event will be scaled up, moving to the Fira Montjuïc venue to meet growing demand and unlock a broader, more ambitious programme. The move will support a broader content programme, larger-scale installations, increased participation, and more immersive experience-led formats.
Mike Blackman, managing director, Integrated Systems Events, commented: “Spark proved there is clear demand for a space where creative industries and production technology meet earlier in the production lifecycle, where formats are defined, commissioning decisions are shaped, and production models are established.”