Crestron has been named the official smart hospitality systems of Espai Barça, the landmark project redeveloping the Spotify Camp Nou and its surrounding district.
Espai Barça is FC Barcelona’s initiative to modernise and expand its stadium and campus, reimagining the famous sports venues as a year-round destination for sport, business, hospitality, and community engagement. As part of a multi-year collaboration, Crestron will continue to deliver the underlying technology infrastructure across Spotify Camp Nou, providing an integrated ecosystem of content, collaboration, and control systems.
“Espai Barça is about building what the modern venue should be. Going beyond the match days of each season, this new venue is primed to be active and lively all 365 days of the year,” said Brad Hintze, EVP, global customer success & marketing for Crestron. “Crestron is powering the infrastructure behind it by enabling every space to adapt instantly, operate seamlessly, and deliver consistent experiences at massive scale.”
Originally built for another era, Spotify Camp Nou is being redefined as a flexible, connected environment designed to perform every day of the year. From hospitality suites, locker rooms, and VIP areas to press rooms, meeting spaces, and operational hubs, Crestron technology is embedded across the entire venue.
At the core:
· A single, unified platform for content, collaboration, and control
· Instant room transformation between events, meetings, and match day experiences
· Consistent user experiences across hundreds of environments
With capacity for more than 100,000 fans and a wide range of hospitality, media, and operational areas, Spotify Camp Nou is one of the most complex environments. Crestron’s role is to standardise how every space operates. From VIP suites to control rooms, environments can be reconfigured instantly, with content, controls, and user experiences aligned across the entire venue. This consistency allows staff to move seamlessly between spaces, reduce operational friction, and ensure that every interaction, whether on match day or during a corporate event, meets the same high standard.
While rooted in sport, the Espai Barça project represents a broader shift in how physical spaces are designed and operated. Instead of fragmented systems, the venue is built on a unified digital foundation that enables flexibility, scalability, and long-term adaptability.
