Exterity has announced the appointment of Travis Anderson as country manager for Australia and New Zealand. Anderson will report to Richard Phillips, Asia Pacific sales director at Exterity, and will be leading Australasia’s sales operations as well as acting as the main point of contact for Exterity customers and partners in the region.
Prior to Exterity, Anderson held sales management positions at AVICO Electronics, Philips Electronics Australia, Sampford IXL and Harvey Norman Commercial, where he specialised in professional AV and IPTV solutions for healthcare, hospitality, retail and more.
Richard Phillips, Asia-Pacific sales director at Exterity, said: “Travis brings a wealth of experience within the IPTV market, especially in healthcare, aged care, hospitality, retail and mining. He has extensive knowledge of channel management, is extremely well connected throughout the region and brings a face, a focus and strength to Exterity’s presence within Australasia.â€
Colin Farquhar, CEO of Exterity, said: “Travis combines technical expertise with the ability to generate lasting customer relationships, making him the ideal person to accelerate our market presence in Australia and New Zealand. Travis joins us at a perfect time to respond to a growing roster of clients and strong demand for our AV communications systems. His appointment reaffirms our company commitment to expansion in Asia Pacific and will help us to ensure that we reach our global growth objectives in the near and long term.â€