Exertis takes on Hitachi in the UK

Hitachi LED projector

AV distributor Exertis has announced a deal with Hitachi Digital Media to distribute its projectors and interactive flat panels.

The partnership represents a strategic step for both parties, with Hitachi complementing Exertis’ AV offering, and Exertis providing Hitachi with an expanded route to market.

The Digital Media Group is the EMEA sales and distribution arm of Hitachi Ltd, a subsidiary of Hitachi Europe Ltd.