The GQ Magazine 'Night of the Year' party held in Lisbon used Christie projectors and displays, executed by ADLC Audiovisuais.
The annual GQ Night of the Year celebration brings together influential personalities from fashion, entertainment, and culture. The Palacete, a 19th-century wing of the iconic Tivoli Avenida Liberdade Hotel, known for its elegant architecture, provided the backdrop for the occasion.
ADLC Audiovisuais, GQ Portugal’s and Vogue Portugal’s AV partner for several years, managed the technical production of the event, ensuring that the evening’s visual storytelling matched the elegance and vibrancy of the occasion. ADLC worked closely with LightHouse Publishing, the advertising agency that created and managed the content.
Two Christie M 4K25 RGB projectors brought the historic building to life with visuals created by VJ Draft, in collaboration with GQ Portugal. A third M 4K25 RGB pure laser projector illuminated the venue’s pool, adding another layer of sophistication.
Christie Captiva DWU500S projectors enhanced the cinema room and restrooms, providing immersive displays tailored to each space. Christie GS and HS Series laser projectors transformed the Disco Room and lit up a prominent tree in the garden. Additionally, Christie LCD displays were strategically placed to showcase GQ magazine covers and provide digital signage, including at the entrance to the Disco Room. These displays elevated the aesthetic and served as functional and stylish guides for the attendees.