Distribution company Exertis has appointed Jonathan Wagstaff to the newly created position of business intelligence manager.
Wagstaff will be based in the UK but will have a European remit to identify trends in the technology market across the region. He will aim to pinpoint new technologies, significant new market players (vendors, customers, operators, and others) and the impact of his findings on the distribution space. He will report to Stephen Casey, finance and development director at DCC Technology.
Prior to joining Exertis, Wafstaff worked for Context, a European data analyst company that tracks sales and pricing information from within the IT channel. His role saw him managing EMEA wide data collection projects for major ICT vendors with responsibility for the UK and IE distribution, reseller and retail panels. He was also instrumental in setting up Context’s VR Research Group and PC Gaming category tracking.
Wagstaff said: “Having worked at Context, I appreciate the importance of interpreting data and identifying trends, and the value that business analytics can bring to companies when making critical decisions. Data is often called the new oil; as distribution rapidly evolves and margins feel pressure its importance has shifted. Exertis is one of the largest and most successful technology distributors in Europe and their ambition to grow profitably, whilst looking for new market opportunities based on sound business intelligence, was a challenge that appealed to me.”