Digital Signage Summit 2018: New venue and speakers announced

Digital Signage Summit 2018: New venue and speakers announced
Integrated Systems Events and invidis have announced seven speakers ahead of the Digital Signage Summit (DSS) Europe as the event heads to Frankfurt on July 4 to 5, 2018.

The organisers say the event will welcome more than 40 digital signage and digital out of home (DooH) experts to Frankfurt Airport’s Sheraton Hotel, the new home of the summit held in Munich last year. 

Confirmed speakers include: Alastair Kean, development director at Dalziel and Pow; Michael Schneider, senior designer and AV technologist, ESI Design; Peer Schmitz-Kuo, director of sales and marketing, Media Frankfurt; Raphael Gielgen, trend scout, Vitra; Richard Offermann, managing director client sales, Ströer; Stefan Schieker, managing director, ResultMC; and Thomas Koch, managing partner, TKD Media.

Florian Rotberg, managing director of invidis consulting and DSS Europe 2018 Chair, said: “The conference programme will explore how digital storytelling and digital touchpoints are adding real value and ‘Changing the Narrative’ by utilising digital signage via improving customer engagement and bridging the online and offline worlds.  Many retailers are looking at ways in which their traditional stores can become experiential destinations to help drive further in-store purchases.

“Digital technology, such as digital signage, electronic shelf labels and new screen technologies such as LED and OLED, needs to inspire visitors to the store, and can’t be used as just a ‘Wow factor’. Finding a balance between customer demands and expenditure, retailers must also place themselves in the shoes of their customers to discover what adds value to this experience?

“We will show how new technologies and business strategies are being absorbed by many market sectors where ‘story telling’ and clear communications are key parts of their offerings. Attendees to DSS Europe 2018 will get a much clearer vision of the future and how they can shape their own destiny.”

Mike Blackman, Integrated Systems Events managing director, said: “DSS Europe continues to set the agenda for the digital signage and DooH industry in Europe and is recognised as the leading strategy conference for this vibrant market sector. We have an extremely strong conference programme and a great new venue and location for what promises to be our strongest edition so far.” 

DSS Europe 2018 will feature two days of panels, presentations, awards, exhibition and numerous networking opportunities. It will also see the introduction of a series of practical, ‘how to’ style workshops including: 

• Hands On Sensors: How to work with, and where to place, sensors within a store environment.
• Touch Applications: How to engage with your customer using an instore touch application.
• Content Design: How to deliver multi-platform content that works for the brand.

Exhibitors include NEC, Samsung, LG Electronics, Philips Professional Display Solutions, Elo Touch, Sharp, BenQ and Epson. The invidis Digital Signage Awards will be held on July 4.