DiGiCo has appointed Austin Freshwater, formerly sales director of UK and Ireland, as its general manager.
Freshwater became familiar with DigiCo’s markets working in the professional broadcast and AV sectors with companies including NEP, the BBC and Sky.
“The role of general manager is also a wider remit for me” Austin said. “Although there’s still a lot for me to learn on the technical side of things, the rest has fallen into place quite quickly, and the DiGiCo team are a great group of very passionate people.”
Freshwater will work closely with DiGiCo’s VP of sales, Ian Staddon.