d&b group, the global event technology companty, has announced the appointment of Melanie Stegemann as its new vice president of brand and corporate communications.
With more than 15 years of experience in brand, public relations and marketing roles, she will play a key role in d&b’s management team, ensuring the group’s brand vision is communicated through engaging messaging and creative content across all channels, both internally and externally.
At d&b group, Stegemann will focus on building a collaborative environment that drives company success. Her role will include a broad range of responsibilities, from brand positioning and communication leadership to content production, thought leadership activities and supporting the strategic decision-making process.
Before joining d&b, Stegemann spent nine years in various senior brand roles at Zumtobel Group, a international lighting business, including her most recent position as head of brand marketing Zumtobel. She has also served as Head of PR for Zumtobel Group’s technology brand Tridonic and as PR & marketing manager for Metro Group.