Daktronics partnered with Digital Printing Center (DPC) to design, manufacture and install a curved display on the side of London Building in Belgrade, Serbia, using freeform LED stick elements.
The sleek, modern aesthetic was completed late in 2025 and is bringing branding and advertising messages to passersby in this prime, high-traffic location.
Using 15mm pixels spacing on the freeform stick elements, each LED stick is spaced 31mm apart to create a display measuring 14 metres high by 23 metres wide.
This creates a visual experience for viewers and passersby outside the building while also delivering the ability for those inside to view out through the display, and also lets daylight in through the windows behind the display.