Corporate rebrand creates Williams AV

Corporate rebrand creates Williams AV
Williams Sound and Pointmaker are now Williams AV after officially launching a new brand and corporate identity.

The manufacturers of wireless communication, video annotation and presentation technologies joined forces after Williams Sound acquired Pointmaker last year. 

While the overall organisation will be called Williams AV, its products will be categorised under either the Williams Sound or Pointmaker brands.

Rob Sheeley, CEO of Williams AV, said: “With the exciting new direction and product transformation we are leading at Williams Sound and Pointmaker, we needed to create a brand that reflected these changes. The name Williams AV better defines our mission of being a complete AV solution provider and not just an assistive listening and annotation product company."

Tom Mingo, executive VP of sales and marketing for Williams AV, added: “Williams Sound and Pointmaker once served very specific market niches. We have worked hard to break through those. We see no constraints now. This is a new organisation. This new name and branding definitely poises us for growth and the exciting opportunity to explore new avenues of technology.”