Creative studio Conductr has been selected to create a 4D immersive experience for Land’s End and The Needles in the UK.
Operated by Heritage Great Britain (Heritage GB), the experience draws from the landscape, the folklore, and the history to create something "unmistakably British".
It will be produced entirely in-house, in collaboration with Simworx and will launch at Easter 2027.
Jos van der Steen, Conductr COO and co-founder, said: "Land’s End and The Needles are some of the UK’s most recognisable landmarks, and this is an opportunity to create something truly worthy of those settings. We’re developing an incredible experience, produced entirely in-house, that feels fresh, immersive, and built specifically for this location. Working with Simworx and Heritage GB allows us to push into new territory and bring something genuinely new to market."