Coda Audio goes direct in Germany

Coda Audio goes direct in Germany
Coda Audio has set up Coda Audio Deutschland to directly handle sales and distribution in the German market, parting ways with its distributor Audiovation.

As part of this move the manufacturer has appointed Ton Groen as marketing director of the recently created, wholly-owned subsidiary.

Groen has worked in the audio industry for more than 30 years and held positions with Meyer Sound and RCF.

The company will operate from Coda’s headquarters in Hannover and Groen is tasked with connecting customers with the audio manufacturer’s products. 

Paul Ward, sales and marketing director at Coda Audio said: "To have appointed Ton to set up and oversee Coda Audio Deutschland is a real coup. Ton is a trusted, well connected professional with experience at the very highest levels of the industry, making him the ideal choice for the role. He is widely recognised as a brilliant sales and marketing specialist as well as a very talented musician and producer."