Boxlight buys Belgium distributor Interactive Concepts

Boxlight buys Belgium distributor Interactive Concepts
Boxlight, a provider of interactive touchscreens, software and digital signage systems has acquired Interactive Concepts, an IT and AV distributor in Belgium.

The deal was worth a total of approximately $3.3 million in cash, common stock and deferred consideration. 

Headquartered in the Belgium, Interactive Concepts is a value-added distributor of AV and IT products. Within the last four years, CEO Karel Callens (pictured above) has taken Boxlight’s Clevertouch interactive screen brand to number two within the region with rapid growth plans in place to be the number one provider. 

Boxlight president, Mark Starkey comments, “The acquisition of Interactive Concepts represents an exciting opportunity to expand the footprint of the Clevertouch brand and further extend our distribution network across Western Europe where we’re trading tremendously well. We have seen a 25% year-on-year revenue growth across Benelux (Belgium, Netherlands, Luxembourg), a region that accounts for nearly 6% of the European population. Karel Callens will join Boxlight under the Clevertouch and Sahara Presentation Systems Europe brand and will continue to drive sales in Belgium and Luxembourg, cementing and building on the phenomenal growth we’ve seen over the last several years”. 

Karel Callens, CEO of Interactive Concepts added; “This acquisition is a natural fit into Boxlight’s Sahara Presentation Systems Europe brand and will enable us as a team to drive accelerated sales growth into Education, where we already have a strong presence, and build on our enterprise plans."

Michael Pope, chairman and CEO at Boxlight added, “The acquisition of our key distributor in Belgium and Luxembourg was strategic in nature, providing Boxlight greater control over messaging and adoption of our Clevertouch solutions, stronger relationships with our reseller partners and end users, significantly improved profit margins, and a renewed commitment from Karel and his team to Boxlight’s success in the territory. We have renamed Interactive Concepts to Sahara Presentation Systems Europe BV and will continue to operate our distribution business in Europe under the Sahara brand.”


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