Avocor has announced a strategic partnership with Legamaster, a brand of the edding Group.
The partnership brings together two brands, combining Avocor’s collaboration technology with Legamaster’s regional presence and expertise, thereby speeding up market growth across Europe and Latin America, starting with immediate cooperation in the German and UK markets.
The collaboration allows both Avocor and Legamaster to maintain their individual brand identities while strategically aligning their go-to-market strategies. Supported by AUO Display Plus, they will deliver a wider range of display systems tailored for hybrid work and education environments, offering customers and partners greater flexibility, choices, and regional support.
This partnership demonstrates Avocor’s ongoing dedication to delivering world-class solutions for the evolving needs of modern workplaces and learning environments, said Dana Corey, GM & SVP, Avocor. “With the support of AUO Display Plus and Legamaster’s established reputation, we are well-positioned to expand into new markets and better serve our global customers.”
AUO Display Plus, a subsidiary of the display industry leader AUO, played a significant role in aligning the two brands as part of its broader strategy to foster collaboration within its network of house brands and long-term partners.