Powersoft appoints aDawliah as Saudi Arabia distributor

Powersoft appoints aDawliah as Saudi Arabia distributor
Powersoft is expanding its global network by adding aDawliah Universal Appliances as its newest distributors in the GCC market.

Image L-R: Zuhair Sarhani (aDawliah brand manager), Adbilrehman Walid Al-Braikan (aDawliah executive manager), Fabrizio Romano Bolzoni (Powersoft sales manager), Mostafa Al Khalaf(aDawliah commercial director),Varun Jagger (PowersoftEMEIA sales manager)



The addition of a new local representative will help support the development of the Powersoft brand in the Middle East.
Based in Riyadh, aDawliah was established in 1979 with a mission to provide pro audio products and services to its customers who create original audio experiences for their clients.

The new distributor is already planning to provide the market with product demos and regular training, with a particular customer focus on presales, design and onsite support while further growing Powersoft’s brand awareness through seminars and exhibitions in Saudi Arabia. 
“I have strong confidence in the potential of our market, considering the rapid development in the entertainment sector, which has a direct impact on the audio industry. Our goal for Powersoft is to establish it as one of the leading brands here in Saudi Arabia, all while delivering exceptional service to our customers,” states Zuhair Sarhani, brand manager at aDawliah Universal Appliances. 


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