AVIXA is strengthening its presence in Europe with the addition of John van Hoop as account manager for Northern Europe.
Van Hoop brings more than 20 years of sales and account management experience to the industry association. From his Netherlands base he will work closely with AVIXA members in the Benelux, Scandinavian and Nordic regions.
Pamela Taggart, senior director of development Europe at AVIXA, said: "With our recent rebrand it is an exciting, and busy, time for us. We remain committed to our core programs, including trade shows, certification, standards, professional training, market intelligence and others — and of course, we have ISE just around the corner — which will prove an ideal opportunity for John to meet many members.”
Van Hoop added: “I couldn’t think of a better time to start with AVIXA and it’s going to be a great opportunity for me to build relationships with the AVIXA members in the region and explain the many benefits of membership to new audiences.”