K-array announces new strategic appointments for 2024 brand growth

K-array announces new strategic appointments for 2024 brand growth
K-array has announced a string of new appointments aimed at strengthening the company’s brand at a global scale, with a focus on the AV market.

K-array welcomes Francesco Maffei, former area sales manager EMEA, who has been appointed as sales director, overseeing commercial efforts across all of the regions that the company operates in.

Simone Rossoni also joins, taking a role in the sales team where Rossoni will take responsibility for driving growth and providing comprehensive sales support in both the Italian and Swiss markets.

Pictured: Simone Rossoni

With more than 16 years of experience with K-array, Daniel Strasserra takes on the role of global business development manager, providing a broad focus across all vertical market sectors. With a strong relationship with global K-array partners around the world, Strasserra will develop the K-array brand in both new and existing markets.

Pictured: Daniel Strasserra

Lorenzo De Poi takes on responsibility for brand management across the K-array and Kgear brands. De Poi played a key role in the growth of Kgear as global sales and marketing manager, with De Poi now focusing on cultivating the corporate identities of both brands.

Pictured: Lorenzo De Poi

Additionally, Vincenzo Borrelli joins K-array to drive business development within the live events market by supporting existing partners, identifying and creating new associations and looking for opportunities in additional sales segments.

Pictured: Vincenzo Borrelli

Main image: Francesco Maffei

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