AV Stumpfl recruits global marketing manager
AV Stumpfl has announced that it has appointed Hans Stucken to the newly created position of global marketing manager.
Stucken will lead on campaigns, brand partnerships, events, product marketing and overall communication strategy at the company. Stucken started his career in the German television industry, and has experience in a number of marketing roles in the AV and multimedia sector.
Fabian Stumpfl, business development manager / HR commented: “Hans has brilliant marketing and digital technology expertise that will really help us continue to drive forward our ambitious global growth plans, serving customers in various markets.”
“As a brand, AV Stumpfl is rather unique in how traditional values are combined with innovation. As their growing global outreach and product portfolio diversifies, there’s a need for more coordinated marketing to shape its future development to further drive user engagement,” said Stucken.
Speaking further on the move, he added: “The biggest challenge has been to present the possibilities of real-time digital technology to a wider audience. In certain market segments, there’s still a lot of conservatism when it comes to changing existing AV structures.”
He continued: “There are several exciting new tools available now for telling stories in non-linear ways, and I see it as part of my job to introduce and highlight those to potential customers.”