Austin Freshwater has been appointed as the next managing director of digital audio mixing console supplier, DiGiCo, effective immediately.
The directors of DiGiCo’s parent company, Audiotonix – which also oversees entertainment technology brands Allen & Heath, Calrec, DiGiGrid, Group One Limited, KLANG:technologies, Solid State Logic, and newly acquired Sound Devices – made this decision, in part, thanks to Austin’s performance against the unpredictable landscape of the Covid-19 pandemic.
“We were talking about Austin moving into the MD position just before Covid-19 hit, by which time it didn’t feel right for me to run off into the hills,” says long-serving MD James Gordon, who had held the role for the past 14 years. “I don't think it would have sent the right message to our customers and teams.”