Distributor Audiologic has appointed Bobby Sohal (pictured) as procurement manager and Steve Cox as business manager (South region), in a move that signals a continued investment in the company’s partner support infrastructure.
Heading up the company’s procurement function, Sohal brings more than 20 years of dedicated AV procurement experience, having held such roles at well established integrators including Solotech UK, Feltech and CSL Integration.
Also coming aboard the business in the past month, Steve Cox assumes the business manager (South) role vacated by Matt Nettlefold after his promotion to head of technical. A veteran of Samsung’s channel sales team in the UK, Cox is new to the AV sector but experienced as a customer relationship manager and growth driver in the B2B technology space, making him well-suited to support Audiologic’s integration partners in the southern region.