Audac has welcomed two members to its growing international sales team: Andrew Loadman as business development director and Graham Lawton as regional manager Europe & Middle East.
With decades of combined experience in the AV industry, both bring valuable expertise to support Audac’s growth plans across key global markets.
Andrew Loadman (pictured above), based in the UK, joins as business development director with a background in international sales, project management, and technical leadership. Known for his strategic mindset and results-driven approach, Loadman will be responsible for identifying new opportunities, building strong relationships, and expanding Audac’s footprint across various markets. His focus will be on unlocking growth potential and strengthening key partnerships to support Audac’s long-term international ambitions.
Graham Lawton, also based in the UK, takes on the role of regional manager Europe & Middle East. With a mix of technical expertise and commercial insight, Lawton brings experience across engineering and customer-facing roles. He will play a key role in supporting Audac’s regional network, ensuring partners receive the tools and guidance they need.