Amazon launches Live Mode AR app so users can try make-up before they buy

amazon AR make-up

Cosmetics company L’Oréal has launched a new AR feature in the Amazon app in which users can try on different lipsticks using photos of themselves. The new ‘Live Mode’ feature will appear in Amazon’s Android app later this week, with iOS coming later this year. This feature folows L'Oreal's purchase of AR beauty app ModiFace in March 2018.

Using the front facing camera, shoppers can digitally try on different shades of lipstick, either using a photo or live video. 

The app provides make up choices based on AI-powered analysis of information provided by make-up brands.

L’Oreal hopes to soon open up the option for users to try on eyeshadows, then potentially foundation in the future, according to Allure.