ADI will install a giant multimedia creative platform spanning the entire ceiling inside of Manchester’s Printworks venue as part of a £16 million refurbishment at the city centre entertainment complex throughout 2022.
The LED ceiling screen will span over 900m² throughout the Printworks, with a 90m² interactive screen installed in the venue’s Pumpyard area.
Multiple ribbon screens, totalling, 277m² will be installed along the roofline of the printworks’ exterior, with an additional two 112m² and 50m² screens on the outside of the Printworks.
The installation will include ADI’s proprietary MT LED technology, designed with architectural and façade usage in mind. The ceiling screen will use a new fire-rated version of the screen, equipped with European standard BSEN 13501-certification.
Drew Burrow, head of sales (bespoke and creative), ADI Displays, commented: “This ambitious digital venue transformation has three main elements to consider– displays, content and control – and each presents its own challenges. The value that ADI add is our ability to help the customer consider all of these elements in the round; initially in a consultancy capacity, then to deliver the solutions, and finally to create and manage creative content.
“We’re looking forward to working with DTZ Investors and John Turner Construction to reimagine the concept of an entertainment venue and provide a destination experience beyond what anyone has seen, certainly in the UK.”