d&b moves into systems integration with purchase of UK integrator SFL Group

German audio company d&b has establised a new service-focused business entity, d&b solutions. The announcement is supported by the immediate acquisition of UK-based AV integrator, SFL Group.

d&b solutions will focus on delivering service and integration, and end-to-end installation and production to customers.

The newly formed d&b solutions will act independently from d&b audiotechnik.

d&b solutions and d&b audiotechnik will have separate, independent business structures reporting up to the d&b Group.

The MDs for d&b solutions are (pictured above) Amnon Harman (d&b Group CEO), Jens Nilsson (d&b Group CFO) and Michael Aldinger (d&b solutions Director Finance and Operations).

“d&b solutions is born out of customers' increasing demand for the integration of full AVL solutions. We see a rise in requests for manufacturer support in design, planning and integration services as well as new buying behaviors regarding system ownership and managed services. The creation of d&b solutions as a standalone business entity under the d&b brand will address these developments and accelerate our solution offerings across the entertainment technology market,” explained Amnon Harman, d&b Group CEO. 

A major step in the formation of this new business entity is being taken with the acquisition of SFL (Sound Foundation Ltd) and its subsidiaries to form SFL Group - a d&b solutions company. 

SFL Group is a multidisciplinary AV provider specialising in event production, installation services and equipment sales. A long-time d&b sales partner, SFL has long standing business relationships with the Royal Albert Hall and McLaren Racing. The whole SFL team will join the d&b solutions business.

“SFL’s strong brand, proven relationships and expertise align perfectly with d&b and we are proud and honored to welcome them to the d&b family,” commented Harman.

“The team at SFL is excited to be part of something new and innovative in an industry that we have served with passion for 30 years,” said Tom Jeffery (pictured below) MD, SFL Group. “SFL built its business and reputation on putting people and service first.  We share not only the d&b strategic focus on complete solutions but also a similar set of values and company culture.” 

 

 

 

 

 

 

 

 

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