Shure has opened an Experience Centre and office in London. The move establishes the company’s presence in the UK and wider EMEA region by providing a location for product demonstrations with corporate, government and education customers.
This new Rose Shure Experience Centre is named after the company’s former chairman, Rose L. Shure, whose husband, Sidney N. Shure, founded the business in 1925. Rose Shure remained closely involved with the Company for more than 60 years, until her passing in 2016.
Shure executives, including CEO Christine Schyvinck, participated in the VIP opening of the facility earlier this month.
The Rose Shure Experience Centre contains three meeting rooms to represent a range of typical workplace environments as well as a training space with voice-lift camera tracking functionalities. It features a selection of products that reflect modern offices and educational facilities.
“We had a very clear vision as to how we wanted the space to function as an Experience Centre,” said Andrew Francis, senior applications engineer, Shure. “The completion of the project will also allow us to move forward and continue to build on the systems in place as our technology advances."
Specialist AV solutions provider proAV was tasked with integrating the systems on time and on budget, meeting the expectations of a personal environment for Shure sales and marketing staff, and an environment whereby customers -- including consultants, AV vendors and end users -- could visit the facility and experience Shure’s market leading products in a working environment.
