Pioneer Group has announced a partnership for the ESL system by troniTAG (the partner of LG Innotek) for the UK & Ireland, providing turnkey support for retail rollouts in the region.
Digital price labels enable dynamic pricing to be disseminated to an infinite number of labels across single or multiple sites from an easy to use dashboard. The ESL use E paper displays (the technology used in electronic books) to replace paper pricing labels.
These bistable displays consume no energy except when being updated, ensuring the batteries last for many years.
The ESL update protocol uses LG Innotek internal technology communication, based on Zigbee at 2.4GHz, encryption level AES128 for secure transmission of the pricing data.
Zigbee being a different language means it doesn't conflict with in-store Wifi, ensuring all labels accurately update.
Paul Childerhouse, Pioneer Group director explains; “The troniTAG system links stock management systems to the ESL on the shelf, which means retailers, supermarkets and pharmacies can keep their pricing as up to date on shelf as they do in their EPOS systems.”