Peerless-AV appoints sales director for DACH & Eastern Europe

AUTHOR: Inavate

Peerless-AV has appointed Stefan Krüger as Director of Sales DACH & Eastern Europe in a move to strengthen support in the region.

Stefan has more than 20 years’ experience in the German AV/IT industry, bringing with him strong channel expertise and a customer-centric approach to business development.

Krüger said: “I’m a relationship builder and can’t wait to make my own mark on the company and its customers. Peerless-AV has such a broad and innovative product range so getting the right business model and pricing strategy in-territory is fundamental.”

Stefan joins Peerless-AV from ViewSonic where he held the position of Country Manager DACH Region for two years. Prior to that he was Sales Manager, MMD Monitors & Displays, at Philips in The Netherlands. In his new role, Stefan reports to Peerless-AV Europe’s Managing Director Gordon Dutch and is responsible for the regional sales team, which includes Tim Steinmetz in Germany, Austria and Switzerland, and Przemyslaw Mika in Central Europe. Stefan will oversee the countries’ sales activities and manage expansion of the channel.

Peerless-AV MD Gordon Dutch said: “Stefan shares the same passion and vision for Peerless-AV as our other salespeople and staff. Under his dedicated sales leadership we look forward to increased reseller awareness of our portfolio and significant business growth in 2016.”