Midwich buys German broadcast distributor

Midwich buys German broadcast distributor
AV distributor Midwich is forging into German speaking broadcast markets with the acquisition of a Nuremberg headquartered specialist distributor.

Midwich’s acquisition of Bauer und Trummer, who trade as New Media, will see prominent broadcast brands - including Blackmagic Design, Livestream and Vitec - added to the Midwich Group’s portfolio in German, Austrian and Swiss markets. 

New Media’s joint founders and managing directors Johannes Bauer and Tobias Trummer will continue to lead the business as part of the Midwich Group. 

Midwich has already made forays into the broadcast market with its acquisition of Holdan in the UK in 2016 and has a presence in the German AV market with Kern & Stelly.

Lutz Kern, regional director (DACH) at Midwich Group, said: “I am delighted to welcome Johannes, Tobias and the rest of the New Media team to the Midwich Group. As one of the largest AV markets in Europe, expanding our technology offering in the DACH region was a strategic priority. We will look to continue strengthening the company’s position in the broadcast market, and work with the business to build an exciting proposition for both the group’s new and existing customers in the region.”

Johannes Bauer, joint managing director, New Media, said: “The New Media team is very excited at the prospect of working with the Midwich team – and particularly our new colleagues at Holdan and Kern & Stelly.  With additional resources, support and market access, we expect to be able to provide even stronger product and service support to our customers, and deeper market penetration to our vendors”.