Grand Visual launches ad tech business for DOOH

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Digital OOH production house Grand Visual is launching an independent ad tech company in a move to roll out its platforms and workflow intelligence to the whole market.

Built on ad serving technology and integrated with all major digital OOH network providers, QDOT addresses some of the complexities inherent in the diverse digital OOH eco-system, enabling advertisers and agencies to manage, measure and deliver digital OOH campaigns at scale.

QDOT consolidates ad-serving systems that have been delivering results for Grand Visual clients for over six years and are trusted by some of the world’s largest OOH media buyers including Talon, Kinetic, Rapport and Outdoor Media Group.

QDOT also connects and serves content to media owners through the growing number of supply side, out of home automated buying platforms, future proofing the out of home industry with programmatic ready creative fulfilment systems.