FeONIC targets ‘robust’ ME market

AUTHOR: Inavate

FeONIC is set to infiltrate the Middle East with its surface-transforming speaker technology, after signing an agreement with a Jordan based supplier.

Under the terms of the agreement, Techtonic Architectural Solutions has been appointed as a selling agent for FeONIC audio products to the construction markets in Jordan, Syria, Lebanon, Iraq, Saudi Arabia, Qatar, Bahrain, UAE, Oman, Kuwait, Egypt and Libya.

Brenda Hopkins, chairman of FeONIC, said: “The Middle East construction market is showing itself to be far more robust than its western counterparts in current times. Techtonic also has an impressive network both in the Middle East and with the major architectural houses in Europe.”

FeONIC’s audio drive technology has the ability to transform a wide range of surfaces and structures into loudspeakers with omni-directional, evenly distributed output. The company claims this allows high quality sound systems to be effectively fully integrated into a building’s structure without it compromising the design of the building.

Tamer Qaqish, director of Techtonic, said he was delighted to represent FeONIC’s product range in the Middle East.